At Global Consumer Innovation, Inc. our focus is WINNING. This means treating our clients as individuals and helping them be successful professionally. It also means enabling their organizations to use innovation to create the ultimate measures of business success ... profitable growth, cash flow, and return on investment and shareholder value.

As experienced executives, we have worked in some of the world's most innovative companies like Motorola, Dell, AT&T, Motown Records, Deloitte & Touche, Accenture and 3M. We've seen the power of successful innovation. We've also seen how failed attempts at innovation can lead to increased costs, stifled growth, weakened corporate health and loss of competitiveness...how they can actually destroy value rather than create it.

Since our focus is on value creation in complex organizations, we don't approach innovation as academicians or theorists. We understand the realities that business executives face in making value-creating change happen. We recognize that there are often different points of view about problems and opportunities within most organizations and that this lack of alignment often causes delay or results in addressing the wrong things. In any case, if business performance continues to suffer, we know that current management is placed at risk.

Our view of winning innovation is three pronged. First, that there are great opportunities for true consumer driven innovation, particularly in the fast growing multi-cultural market. Second, innovation creates the most value when it is performed in an environment that encourages, nurtures and supports it. Third, since innovation often requires "big bet" investments, it entails great risk. Minimizing this risk in launching and funding new ventures and making corporate M&A decisions is one of the most critical components of enterprise value creation. .

At GCI we can help you unleash the value of innovation by determining where innovation's potential is being lost and why. We can then serve as an objective third party to help build consensus and alignment around your most important value creation issues and opportunities and help you develop and implement a strategy to use innovation to win.

Fenorris Pearson
CEO - Global Consumer Innovation, Inc.